Talking Tech w/Christopher Reid - Founder/CEO of Sortable

Christopher Reid is the founder and CEO of Sortable, an ad tech startup based in Kitchener. Now on his 5th venture, Chris has worked in variety of industries, from educational technology to the consumer web and B2B SaaS. 

Founded in 2014, Sortable is his first foray into ad tech, and he’s been helping make ad sucks less ever since. A seasoned entrepreneur, Chris works with several local startups, mentoring other founders on all aspects of startup life from strategy to fundraising and sales.

An avid yogi, enthusiastic skier, and father of three, Chris holds a Bachelor of Science in Electrical Engineering from the University of Waterloo.

Sortable makes ads suck less. Sortable uses data and machine learning to make real time decisions on which ad networks should fill each ad impression, in order to help publishers generate greater revenue.

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Camera + Editor - Brione Wishart

Interviewed By Joel Grannum