Publicize Wants To Bridge The Gap Between Startups and Journalists
Anyone who hangs around with the startup circus knows it: most startups are desperately looking for exposure, but their tight budgets are often unable to grant it.
Either you are backed by a big VC fund that can buy you the services of a PR firm, or you’ve got a really disruptive idea that sets you apart from the masses so that you can cold email journalists and get some attention, or chances are you’ll basically be ignored.
Being cash-strapped is not the only problem: startuppers often have little or no idea of how to contact journalists, write a press release, or make a follow up call.
That’s absolutely legitimate, as people in the industry usually come from a technical background and don’t need to hone their communication skills. But in the long run, especially if you are targeting the B2C market, this could become an issue.
Enters Publicize, a PR-startup
Founded in 2014 by former Venture Beat writer Conrad Egusa, it aims at disrupting the public relations sector. In the first two years of operations, it has been offering a number of services meant to make it easier — and less expensive for startups to reach journalists.